Seven Sexy Smartphones
This latest batch of smartphones calls attention to glasses-free 3D technology, front- and rear-facing cameras and Snapdragon processors.
It is important for IT departments and advanced planners to keep an eye on what consumers are doing and what their understanding of technology is. The simple reason is that consumers and employees are overlapping categories. What people do at home clearly matters when those folks go to work.
The types of devices the public owns are important because the growth of bring your own device (BYOD)/employee-liable means that these are the devices IT will have to deal with. The level of understanding also will influence training and back-office billing and related activities.
Good input has recently become available on both device and awareness trends among consumers. On the device front, The Pew Internet Project said this week that 83 percent of Americans have a cell phone. Of those, 42 percent are smartphones. All told then, 35 percent of all American adults own smartphones. The press release offers interesting information on things such as usage patterns and penetration among different demographic groups. But the biggest point remains the rapid ascendency of the smartphone.
The world of wireless and mobile communications is intensely complex. IT departments must recognize that smartphone and tablet use is growing at an almost exponential rate, but users don't necessarily understand the landscape in which their shiny new devices operate. IT departments should train and manage employees - including use of telecom expense management and other policy-based software - with these facts in mind.