Newsletters Welcome, Guest Log In | Register

Data and Telecom

Companies’ communications strategies must be agile in a rapidly evolving market

About this Blogger RSS

Subscribe

Sign up now and get the best business technology insights direct to your inbox.

  • Daily Edge
  • CTO Edge Update
  • Business Tools & Templates
  • Aligning IT & Business Goals
  • Maximizing IT Investments

0

Google Getting Its Telco Ducks in a Row

Posted by Carl Weinschenk Nov 16, 2009 5:06:27 PM

Observers say Google’s purchase last week of open source VoIP company Gizmo5 is a significant step in the search engine giant’s attempt to create an online alternative to the traditional telephone network.

 

Gizmo5, they say, represents important unification – the glue, as TechCrunch’s Michael Arrington, who broke the news of the purchase, put it – connecting two existing Google services, Google Voice and Google Talk, and making the collective entity extremely flexible and functional. There is no technical reason the combined entity can't take on existing telephone companies.

 

Users of Google Voice can have any of their devices -- running on any phone number they own -- ringed, beeped or otherwise prodded when those lines are associated with a Google Voice VoIP number that is pre-chosen by the user. Google Talk is a VoIP function that lets users communicate with each other within the Google network.

 

What was missing from the mix was the ability to integrate these services with outside networks, including the legacy public switched telephone network (PSTN). That is what Gizmo5 brings to the table. Gizmo5 works much like Skype, and its SkypeIn and SkypeOut services, which efficiently marry the Internet-based and traditional networks. An advantage of Gizmo5, the stories point out, is that it is based on standards and the not-proprietary technology that Skype uses – and that has caused it trouble.

 

The commentary suggests that Google could attempt to parlay this three-legged stool – Google Voice, Google Talk and Gizmo5 – into an alternative to the existing phone network. Writes DailyFinance’s Sam Gustin:

 

The Gizmo5 acquisition makes a world of sense for Google because it adds a major piece to Google's mobile network puzzle. That's because Gizmo5's open standards-based web calling system allows incoming or outbound calls to real phones. In other words, this deal gets Google one step closer to realizing its goal of forging a parallel communications network independent of the incumbent cable and phone companies.

 

Google’s overall goal is not hard to figure out, though the details, of course, are very complex. It’s fun watching the company systematically execute a strategy that will make it a formidable phone carrier -- and doing so without running afoul of regulators.

Add a comment Leave a comment on this blog post.

There are no comments on this post

Lowering Your IT Costs with Oracle Database 11g Release 2

This white paper identifies the key capabilities a database management solution needs to successfully deliver more information with higher quality of service, make more efficient use of IT budgets, and reduce the risk of change in data centers.

Software Forum: Information On Demand Virtual Experience

This interactive virtual forum presents leading IT experts providing the insights you need to turn your information into a strategic driver for innovation, business optimization and competitive differentiation.

ITIL V3 Foundation - Complete Certification Kit

Enhance your IT career by getting your ITIL Foundation Certificate. It's fast and easy with this complete resource. The 186-page eBook and companion online training course is guaranteed to help you pass the ITIL exam.

Learn more >

Windows 7 Upgrade Project Kit

Moving to Windows 7? The Windows 7 Upgrade Project Kit is the ideal support tool for managing all phases of an organizational upgrade to Windows 7. The tools and templates in this kit will help you develop a strategy and map out the implementation tactics which link your Windows 7 deployment to your company's bottom line.

Learn more >