e-Wallets Start the Long Road to Payoff

Carl Weinschenk
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The e-wallets sector is the type of broad, all-encompassing category that bloggers and vendors love. It features cool technology and a tremendous potential payoff.

e-Wallets - a feature I've previously written about - is proving not to be a hollow shell. Some too-good-to-be-true technologies end up disappointing all expectations but e-Wallets aren't going down this road. They are real, and companies - really big companies - are sinking money into them.

Another good sign for the fledgling category is that a chip vendor is trumpeting its participation. Today, Broadcom said it uses its 40-nanometer complementary metal oxide semiconductor (CMOS) technique to produce NFC chips.

The eWeek story on the announcement says that the process will cut the demand created by the chips, which is important as handset vendors squeeze more and more glitzy functionality into devices. The idea is that glitzy is good, while glitzy and efficient are better:

Craig Ochikubo, vice president and general manager at Broadcom, said the 40-nm CMOS process should cut power consumption by more than 90 percent, thus preserving precious battery life; use 40 percent fewer components; and result in a 40 percent smaller board area.


Last week, Google Wallet launched, at least to an extent. According to The Mac Observer and other sites, the system so far only supports Citi MasterCard and Google Prepaid virtual cards and can only be used on the Nexus S 4G.

As of the Saturday after launch, authorizations were occurring a bit slowly. (The Computerworld story discussing the slowdown has one of the great attributions in the history of journalism when it offered a quote from "[a] Google Help Desk representative named Dave" on the situation.) The Google video embedded in this story at Tom's Guide demonstrates the way in which things are supposed to work-and well might in the future.

Despite Google Wallet's growing pains, Dave and the rest of his Google pals should be satisfied that it is off and running. That should be true as well for the rest of the industry. It is easy for phenoms to reach the major league, strike out a few times and suddenly be seen as a failure.



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Sep 27, 2011 5:48 AM Greg Greg  says:

Now that Google and Isis have opened up their mobile wallets to all major credit card brands, it seems unlikely that any single-product platforms will gather any speed. Yet, American Express is doing just that with its Serve and is signing up some big-name partners like Verizon.  It will be interesting to watch for how long AmEx will be swimming against the tide, before changing direction.  By the time they do, it may be too late to catch up.  http://blog.unibulmerchantservices.com/google-wallet-goes-live-more-consumer-friendly-version-to-follow

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Sep 28, 2011 1:39 AM JonnieL JonnieL  says: in response to Greg

Google has been served the public for so many years. Another great achievement which had been offered by the site to the is a very essential historical document. The Dead Sea Scrolls are one of the best-known and most essential historical files discovered in years. The ancient documents are mainly housed in museums in the Middle East. The biggest variety of Dead Sea Scrolls has been stored in the Israel Museum. The museum has faced criticism about the restricted admittance they supply to the files. Now the Israel Museum has partnered with Google to offer digital access to the files. Source for this article: Digitized Dead Sea Scrolls providing worldwide access

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