The e-wallets sector is the type of broad, all-encompassing category that bloggers and vendors love. It features cool technology and a tremendous potential payoff.
e-Wallets - a feature I've previously written about - is proving not to be a hollow shell. Some too-good-to-be-true technologies end up disappointing all expectations but e-Wallets aren't going down this road. They are real, and companies - really big companies - are sinking money into them.
Another good sign for the fledgling category is that a chip vendor is trumpeting its participation. Today, Broadcom said it uses its 40-nanometer complementary metal oxide semiconductor (CMOS) technique to produce NFC chips.
The eWeek story on the announcement says that the process will cut the demand created by the chips, which is important as handset vendors squeeze more and more glitzy functionality into devices. The idea is that glitzy is good, while glitzy and efficient are better:
Craig Ochikubo, vice president and general manager at Broadcom, said the 40-nm CMOS process should cut power consumption by more than 90 percent, thus preserving precious battery life; use 40 percent fewer components; and result in a 40 percent smaller board area.
As of the Saturday after launch, authorizations were occurring a bit slowly. (The Computerworld story discussing the slowdown has one of the great attributions in the history of journalism when it offered a quote from "[a] Google Help Desk representative named Dave" on the situation.) The Google video embedded in this story at Tom's Guide demonstrates the way in which things are supposed to work-and well might in the future.
Despite Google Wallet's growing pains, Dave and the rest of his Google pals should be satisfied that it is off and running. That should be true as well for the rest of the industry. It is easy for phenoms to reach the major league, strike out a few times and suddenly be seen as a failure.