The key to online commerce is the ability to cut through the clutter, grab hold of visitors and lead them to actually buy something. That's easier said than done, since leaving any site is only a mouse-click away.
This TMCNet story says that iSupporter is providing customers such as Jumpeye Creative Media and FlashStore Products with an application that almost certainly boosts online merchandising efforts and overall customer satisfaction.
The Online Assistant offers instant VoIP connections with customers who need information or want to complete purchases. The platform also offers more generally available tools such as online chat. It works through firewalls and does not require a client to download to the shopper's device.
iSupporter, of course, isn't the only company that has taken a crack at upgrading web site usability. It's a bit of a slam dunk, after all: The more personalized and interactive a site is, the better visitors will like it. We expect this sector to get gradually more competitive.
IT departments of companies that sell online need to be aware of the many factors that influence whether people stay at the site and, if they do, buy something. While most design responsibilities sit with the marketing and sales departments, IT must have a clear understanding of what they are trying to achieve.