Avaya's close embrace of the Session Initiation Protocol (SIP) in its roadmap, which features the integration of the holdings of Nortel Enterprise Solutions that it won at auction late last year, didn't surprise experts. The company, which held a teleconference and webinar describing the roadmap yesterday, is positioning SIP as the glue that will seamlessly meld the Avaya and NES product lines together.
More importantly, as I noted yesterday at Unified Communications Edge, Avaya clearly sees SIP as the standard that will take the entire UC category from a loosely federated collection of services that are linked together with the electronic equivalent of masking tape to consolidated platforms into which different communications tools can seamlessly be added and subtracted and from which sophisticated managed functions can be exercised.
The industry is still working on the idea of UC. Conceptually, it's easy: UC is a platform in which communications tools are aware of each other and of the folks using them and can adjust to changing needs and conditions during sessions.That simplicity, however, belies a tremendously complex underlying infrastructure. The company that comes up with the best way to make a UC collection of products and services into a single cohesive offering will go a long way toward dominating the sector.
CertCities' Stephen Swoye looks at the landscape and demonstrates that his use of the word "fractious" to describe it is on the mark. Soyer makes the point that competitors can raise doubts about a newly integrated company such as Avaya and otherwise roil the water. He concludes with an upbeat assessment: UC showed its promise by surviving the recession in relatively good shape.
Realizing that promise depends upon crossing that chasm to create platforms that not only offer end users all those services, but also enable those services to be managed collectively as efficiently as any single one of them is today. Avaya offered its take on meeting the challenge yesterday.