Are Viral Videos Going Corporate?

Carl Weinschenk

A TechWeb story says that YouTube, which was recently bought by Google, is removing copyright-protected content from the site and that Brightcove and AOL are expanding their partnership.


IT executives and corporate planners -- even those who work for companies that aren't in the media business -- have a stake in the evolution of such sites, which also include DailyMotion,, MySpace and MetaCafe. How much latitude these companies have to present material will affect the success of their viral marketing efforts and, in a more general sense, the speed at which convergence applications are accepted and proliferate.


Any new platform -- particularly one as potent as the presentation of videos to anyone who wants to download them -- has many ramifications for businesses. A key question is whether the world of consumer-originated videos will be subsumed by the Googles and AOLs of the world, or whether it will remain somewhat independent.

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