The Nuances of Integration

Michael Vizard

As becomes a more standard option within the pantheon of enterprise application software, IT organizations are increasingly being asked to lead data integration projects anchored around the software-as-a-service application.

Previously, most of those efforts focused primarily around batch-oriented projects that consisted mainly of updating records in the Salesforce application. But as customer relationship management (CRM) applications increasingly become the front end that people use to access back-office applications, the need to update and associated back-office applications is becoming something that needs to happen in real time.


Salesforce has recently published a book, "Connecting the Cloud: 75 Customer Integration Success Stories with the Platform," that identifies various approaches to integrating with other enterprise applications. That capability, which can be delivered via on-premise middleware of various cloud computing services that can be found on, is going to prove important, because CRM isn't really an application, but the first step in a series of business processes that touch a multitude of enterprise applications.


According to Ariel Kelman, vice president of product platform marketing for, the ability to integrate data across and other applications is creating a requirement for the corporate equivalent of Web 2.0 mashups that allow business users to create their own extensions to enterprise applications that increasingly leverage real-time integration.

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