It has become nearly impossible to keep up with the rate of speed to which business wants to operate. In an ideal world, business processes would be integrated in a way where any event would automatically trigger a series of actions in real time. After all, those business processes typically consist of a set of business rules that should be automatically invoked.
That's the concept behind a new Starview Enterprise Platform, which combines business analytics, business rules, grid technologies and an event-driven architecture to create a new type of server for managing business process events in real time.
According to Angus MacDonald, Starview vice president of strategy, the Starview Enterprise Platform allows business people to model various business processes and then set rules regarding how certain events should be handled. But Starview goes a step further in that the system learns what data and events are related to which business processes, which allow it to know where and when to apply new data or to simply ignore it. This ability to process data in the context of a business process is what allows the Starview Enterprise Platform to associate information in real time with a specific business process.
MacDonald says Starview has taken many of the concepts associated with quantitative analysis and has applied those algorithms to a model-driven business rules management system. This approach, says MacDonald, makes the business processes not only more accessible and understandable, but it allows the business to quickly adjust a business process without necessarily having to tweak any underlying application code.
Starview calls this a Business Analytics Optimization Platform (BAOP), which is a way of describing a system that makes analytics data immediately actionable via a set of systems that give the business a much higher degree of IT agility.
More importantly, the Starview platform heralds the emergence of a new class of business rules server that allows changes to be made to processes at a much higher level than traditional application servers, which MacDonald is betting will soon become rapidly antiquated.