Supply Chain Visibility Starts with Asset Management

Michael Vizard

Due to compliance regulations and sustainability, the relationship between small companies and the larger entities they often do business with is getting more complex.

The issue is that larger companies want more visibility into their supply chains. Sometimes this is because of compliance issues, but more often than not it's just plain old good business. Many of them have become keenly aware of how dependent they are on small suppliers for critical parts and services. As a result, they want to know more about what's actually happening inside the operations of their suppliers.

Unfortunately, many of those organizations only have rudimentary IT systems, largely consisting of spreadsheet and QuickBooks application. The folks at Fishbowl, a provider of inventory management software, however, say that rather than imposing a heavy enterprise application on these suppliers, the more natural thing to do is bring them along using a QuickBooks application environment they are already familiar with.

To that end, Fishbowl has extended its lineup to add an asset tracking application that gives smaller suppliers a tool that allows them to get their operations in order. Once collected, that information can then be shared with any number of other applications via any third-party middleware construct a larger vendor may choose. The challenge, says Fishbowl CEO Dave Williams, is finding a way to make it easier for smaller companies to collect that information in the first place.

Williams says even small divisions within larger companies, such as Lowe's, Nordstrom, Mercedes-Benz and Boeing, have adopted the Fishbowl Asset Tracking software simply because it's simple to use and easy to deploy. But the bulk of the opportunity, says Williams, is going to be serving the needs of smaller companies that with each passing day are being asked to account for every asset no matter how small or seemingly inconsequential.

Add Comment      Leave a comment on this blog post
Feb 11, 2011 5:17 AM david williams david williams  says:


Thank you for capturing so perfectly our conversation and for your continued interest in Fishbowl. 

All our best to you your family!


Feb 11, 2011 10:04 AM Mary Scott Mary Scott  says:


Thank you for your continued support.  We sincerely appreciate it.  We will continue to dedicate ourselves to creating products and services that add value to organizations.  Hope we can connect again soon.


Feb 11, 2011 12:53 PM Robert Lockard Robert Lockard  says:

Wonderful blog post! I really enjoyed your spot-on explanation of Fishbowl Inventory and how it helps both QuickBooks users and standalone solution seekers.

One thing I would like to point out, and it's a very small detail, is that the website for Fishbowl is actually The one you linked to is which is for a different company. It's a very subtle difference. You can change that if you like. Thanks again for your excellent blog post!

Jul 31, 2011 9:53 AM Johnny Righ Johnny Righ  says:

Just found your blog. I agree that the relationship between small companies and large entities are getting more complex due to compliance regulations and sustainability. However, its a good thing that there's Fishbowl Inventory that can help small businesses on their asset management using QuickBooks application environment. Great job for Fishbowl and good news for small business owners.

Good post and very interesting! Thanks!

Oct 23, 2011 7:18 AM Donald Fries Donald Fries  says:

I just discovered your blog and find it interesting. I agree with you on the complexity and/or critical becoming between large and small companies due to compliance regulations and sustainability issues. Although, it can easily be address if just that the small business (suppliers) have the proper knowledge in inventory management using its existing QuickBooks application environment as what Fishbowl is providing. Its just a matter of looking for a proper software enterprise to be equipped on such situation.

Informative and useful blog!



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