Jive Software is talking about bringing one the most intriguing concepts of Web 2.0 into the enterprise.
At the JiveWorld10 conference today, the company launched version 4.5 of its Social Media Engagement platform, which allows users to track and rate the relevance of conversations taking place on social networks such as Facebook and Twitter.
According to Chris Morace, Jive Software senior vice president of products, Jive want to allow users to create a social graph of social media activity that helps them to figure out which conversations they need to respond to immediately, and which ones they can simply watch or ignore. And if the conversation warrants it, they can also move the conversation into the Jive social network run by the enterprise.
Morace rightly points out that the social media signal-to-noise ratio is out of control. Organizations need a structured approach that helps them filter out the noise so the activity that needs to be addressed can be acted upon quickly. In short, Jive is trying to bridge the chasm between public and enterprise social-network deployments.
Jive also released version 4.5 of Jive Mobile, which supports the full range of popular smartphone devices on the market. As social media continues to gain prominence, Jive is trying to make sure that no one misses out on a conversation simply because of their mobile computing platform.
And just to make sure the platform is accessible, Jive is also rolling out a new unlimited-use licensing model for customers who adopt the company's overall Engage platform.
No matter how you feel about social media, conversations about your company and its products are taking place out there. The challenge is trying to figure out which and how many of those conversations are actually relevant.