SAP Invokes Google Maps to Put Data in Context

Michael Vizard

In order to really analyze data, most users need some sort of context. And more often than not, much of that context is dependent on being able to associate that data with a particular place on a map, such as a sales territory.

To drive and provide that context, SAP and Google announced today that they are extending their relationship to integrate the Google Maps service directly into the BusinessObjects 4.0 analytics software from SAP.

According to Jonathan Becher, SAP executive vice president of marketing, this effort is the first in a series of sets that integrate what Google calls private application programming interfaces (APIs) with SAP software. Next up on the agenda is to integrate the private APIs for Google Maps with SAP Sales OnDemand software that is delivered as a service.


Becher says that while SAP and Google may be operating at two ends of the software extreme, the continued "consumerization of IT" makes it only natural for the two companies to cooperate. In this instance, SAP is leveraging geospatial software developed by Google to make that technology available as a service via SAP's on-premise analytics software.

As software continues to evolve, it's becoming clear that distinguishing between different applications is going to be more difficult.

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