As people access the Web more than ever on mobile devices, they're loading up on mobile applications. Of course, the people that own these websites want people to actually buy something.
Many websites, however, depend heavily on PayPal for processing many of those e-commerce transactions. In fact, they encourage the use of PayPal to avoid a lot of headaches associated with processing traditional payment cards. The issue now is how to enable those PayPal transactions on mobile devices.
The good news is that PayPal today announced an alliance with Appcelerator, a provider of cross-platform Titanium application-development tools, to make it easier to extend PayPal to mobile computing applications. The two companies are working together to create Titantium+Commerce, a version of the Appcelerator development platfom that will be distributed to PayPal merchants.
According to Scott Schwarzhoff, vice president of marketing for Appcelerator, it will allow businesses to use the same developers who put PayPal capabilities on their websites to also extend PayPal to mobile apps. And with just about every site out there wanting to create a companion mobile application, the need to add PayPal support to those becomes self-evident.
Mobile computing is not only transforming how we consume content, it will also soon transform the way we shop on the Web because rather than waiting to get in front of a PC to buy something, there soon will be "an app" for that.