The Pros and Cons of Video in the Workplace
A recent study found that a significant percentage of the video viewed at work has nothing to do with business.
Not too long ago, most people spent their day interacting with a piece of text in one form or another on a traditional PC that was connected over a wired network. It will soon be just as likely that the end user will be using some form of mobile computing device on a wireless network to interact with some type of video content.
As a result, there is a race among the providers of collaborative applications to support this new paradigm for content. For example, Moxie Software, a provider of an enterprise social-networking application called Employee Spaces that supports Apple iPad and BlackBerry mobile computing devices, announced today the ability to support streaming video in 100 different formats.
Employees Spaces has also been updated to include new search engine functionality to support video, and a recommendation engine surfaces content within the social networking environment that a user might be interested in based on the content they have already viewed or accessed. According to Azita Martin, chief marketing officer for Moxie Software, what all this really amounts to is redefining the way knowledge is managed and transferred across the enterprise.
Much of this, of course, is exactly what we see happening in the realm of social networks that tend to be designed for consumers. But what's interesting is the way video on the Internet is starting to have a major impact on the way information is shared and consumed. Today, most of those instances of video usually involve some sort of product demonstration or marketing activity. But it's becoming clear that the advent of lower-cost video production tools coupled with more network bandwidth is going to have a major impact on the way all types of information is presented in the enterprise.
Right now, however, much of this transformation is happening ad hoc, which is one of the reasons it's probably taking hold so well. And yet, you can't help but wonder what could really happen if organizations decided to take a more proactive approach to sharing knowledge both inside and outside the company by leveraging video and the low-cost mediums we now have for distributing it.