The Rising Social Networking Security Threat
End users are more aware of the potential threat, but awareness does not necessarily translate into a change of behavior.
The trouble with social networks in the enterprise is that they are generally not that well integrated with any process or activity that actually drives revenue for the business. The objective for deploying a social network should be to optimize the sharing of knowledge across the business. Most social networks in the enterprise today amount to little more than a less expensive way to provide real-time communications as an alternative to expensive, asynchronous email systems.
The future of social networking in the enterprise, says Tom Kelly, CEO of Moxie Software, a provider of enterprise social networking software, should be to provide a real-time communications system that is tightly coupled to the base of knowledge that drives the business. Using social networks as an alternative to email systems is a good first start. But the real business value only emerges when employees are able to instantly provide customers with answers to questions. Businesses are built to serve the needs of customers. It's only when social networking is tied to business activity streams that the real value of investing in that social network becomes apparent, says Kelly.
Kelly claims says Moxie is specifically designed to address that issue with Employee Spaces and Customer Spaces editions that make it easier for company employees to more readily access company knowledge repositories and subject-matter experts.
The degree to which Moxie can carve out a space in an already crowded social networking space that includes everyone from Jive Software to IBM remains to be seen. But the one thing that is for certain is that "communications" is cheap. Businesses need a framework through which workflow and the sharing of knowledge becomes more efficient. Just about every organization laments the fact that its employees "don't know what we already know." While that's an age-old problem, solving it is going to take a lot more than rolling out a new platform for collaboration that winds up being divorced from the processes that actually make the business run.