The quest to find value in the reams of data we store has given birth to a whole genre of business intelligence software, with massive investments being made to simplify analytics applications.
Watching largely from the sidelines has been EMC, which among other things has invested in acquisitions such as Documentum to drive enterprise content management (ECM) and Greenplum to add massively parallel database technology to its portfolio.
Whitney Tidmarsh, chief marketing officer for the EMC Information Intelligence Group, says the company's efforts in information intelligence will more fully manifest themselves in 2011. That effort is likely to include some additional technologies in text analytics coupled with ECM, e-discovery tools and other EMC technologies. Clearly, the storage vendor aims to provide tools to not only manage that data, but also analyze it. EMC also has at its disposal reseller agreements involving data integration and migration tools from Informatica.
In short, EMC is in a pretty good position to expand into analytics of data in storage as opposed to an application running on a server.
We'll have to wait to see what EMC actually does, but clearly there are some synergies between analytics and data management that are definitely worth exploring.