Time and again business users have to perform an unnatural act. They will be working with a particular document that they need to send to somebody. Unfortunately, that document is large enough to be effectively banned from the corporate email system, so they wind up looking for some sort of file transfer service to send it. The issue is they have to log in and then upload and transfer the file usually using an insecure free service that comes with some other company's branding all over it.
The folks at Adobe Systems have decided that the simpler thing to do, at least within the context of Adobe software, would be to give users direct access to an Adobe SendNow service to transfer those files under their own corporate branding. Given the fact that Adobe software is usually involved in creating files that exceed the storage rules of the corporate email system, the fact that Adobe will let companies use this service in a more transparent way is going to be at the very least more handy.
According to William Lau, Adobe senior product manager for Adobe's Acrobat.com service, the idea behind the Adobe service is to make the workflow around Adobe software as streamlined and frictionless as possible by not requiring users to open a separate browser window.
Basic pricing for the Adobe service, which now also supports video and audio files, starts at $9.95 per month for a 2GB file size limitation, 5GB of storage and the ability to send the message to up to 200 people per transaction. Of course, there are a multitude of managed file transfer services in the world, many of which are free. In addition, many end users work with a lot of documents beyond the ones created using Adobe software.
But there are just as many sites that spend a fair amount of their day working with Adobe software, and for them, Adobe SendNow is a path of least resistance when it comes to securely transferring files that are increasingly being booted off the corporate network simply because of the amount of network bandwidth and storage they consume. You just don't need to tell everybody what you're using to send those files anymore.