Adding Intelligence to the Business Process

Michael Vizard
Slide Show

10 Business Intelligence Pitfalls to Avoid in the New Decade

Avoid these common pitfalls associated with business intelligence 1.0.

Most business executives are plagued by not being able to find the right information at the exact time they need it.

All too often, that's because the applications they are staring at all day have no real business intelligence component. And even when they do, chances are the application itself is only a piece of a larger business process.

Hubspan, a provider of business process integration services in the cloud, today announced a new analytics service based on software-as-a-service (SaaS) software from PivotLink.



According to Margaret Dawson, vice president of marketing and product management, Hubspan has customized Pivotlink business intelligence software to create Webspan Analytics, an offering that allows business users to drill into the business intelligence data associated with any process moving through the Hubspan environment.

The challenge with BI in general is that the information in this class of applications has only really been accessible to a small set of specially trained business analysts. Webspan Analytics is part of a growing trend toward the democratization of BI software by making these tools and the information that resides in them more accessible to a broader number of users.

In the wake of the economic downturn, end users are coming to realize that spreadsheets alone don't provide enough visibility into the business. But stand-alone BI tools are cumbersome to use and don't provide enough context about a specific business issue or process.

There will always be demand for specialized BI tools, but as time goes on, it's becoming clear that in order for BI to become truly pervasive, deploying this capability inside existing application frameworks is our best bet.

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