Hi Paul,
I see you will be exploring SaaS applications in your next post, but I have a comment about licensing. At our company we let SMBs buy promo codes that do not expire or count towards an annual license until applied to activate a subscription. Our SMBs tell us they like this strategy because, especially in trying economic times, staffing levels are so unpredictable.
Promo code licensing should be one of the innovative strategies SaaS enables for customers.
Joe
There are many SaaS offerings out there, like my company OnState, for example, that do not require you to purchase software licenses for the year. Our model allows you to start and stop when you want, and to scale up and down as necessary within. So to your point of having "limited benefits since the various software licenses would already have been acquired for the year," this is not true across the board. While SaaS providers enjoy the predictability that comes with requiring annual licenses, this is not always in the best interests of the customer, which is why we're flexible with it.
Many of our clients utilize either Microsoft's Open Value or OEM licensing. Open Value offers an annual true-up which brings on new users at a deferred cost. Upon annual renewal they pay for the current user level (always increasing though, you can't decrease count). OEM licensing, though of limited value of a long term, allows very low cost per-user licensing options.
SaaS has its place but the cost argument is a poor one especially in basic productivity apps. Apps like Salesforce really do reduce hardware and maintenance requirements but on-premise, capital investment models can do it for 30-40% less.
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Hi Paul.. Your post got me thinking... What is more valuable for a software company (like facebook or flickr). 1,000 paying users or 100,000 non-paying users? What are your thoughts? View my blog post here: http://www.purlem.com/blog/?p=57