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Topic: Technology Evaluation
Topic: Master Data Management
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I agree with you that there is an emerging cross-pollination between MDM and ETL. And you are right that there are similarities between our semantic data integration system and off-the-shelf MDM solutions, albeit we classify our product as general purpose data integration infrastructure software rather than domain-specific MDM software.
We look at MDM as a specific data integration scenario. Prior to the debut of off the shelf MDM solutions this processing was maintained in ETL applications and at one time MDM was considered to be a subset of data integration. The birth of MDM as a paradigm is the result of one simple fact: that todays mainstream ETL vendor solutions arent able to address the MDM customer needs effectively and efficiently.
All current ETL tools lack the ability to semantically rationalize physical metadata towards common business terms an important capability that is built into todays MDM solutions and is now becoming available via our patent-pending expressor semantic data integration system.
We expect customers to continue to use CDI and PIM solutions for domain-specific MDM initiatives and consider us as a viable alternative for general purpose MDM integration projects that cannot be solved with these specialized solutions.