The New Vision for MDM: Focus Shifts to Multidomain

Loraine Lawson
Slide Show

10 Critical Myths and Realities of Master Data Management

Prevalent myths surrounding MDM alongside an explanation of the realities.

Companies want multidomain master data management. So much so, says Gartner in a recent report, they're beginning to trade "best-of-breed capabilities" for "good-enough capabilities" to get it.

 

Gartner released its Magic Quadrant for Master Data Management of Product Data Solutions in November - but this week, it became public. You can read a free version, thanks to IBM (although there are probably other copies, that's just the one I found). Mind you, this is not to be confused with the Magic Quadrant for MDM of Customer Data.

 

Just reading that, you can sort of understand why companies might prefer to skip the varieties of MDM and just move to a system that can handle all master data, no matter what the flavor.

 


The evolution of multidomain MDM is that, in the beginning, you handled one type of master data, typically product or customer, but not both. In the second generation, companies started to add on other master data to their original solution.

 

But in this next generation, there's a new category: vendors designed from the ground up to handle multidomains, says Gartner. Orchestra Networks falls into that category.

 

It's not a densely populated quadrant. Oracle and IBM ranked as the only leaders, and the challengers section is empty. In the niche players quadrant, Gartner included Stibco Systems, Hybris, Heiler Software, Enterworks, Informatica and Orchestra Networks. Meanwhile, SAP, TIBCO Software and Riversand ranked as visionaries. In 2009, SAP ranked as a challenger, so that means it's lost a little ground on its ability to execute, but gained a lot on its completeness of vision.

 

GXS was removed from the report, since it no longer offers MDM.

 

There are also a slew of vendors that Gartner considers too small or too focused on an industry or region, or even just too periphery involved to include. Microsoft, Talend, Kalido, SoftwareAG, Dataflux and Teradata are among the solutions specifically mentioned.

 

TechTarget highlights another interesting point from the report: Gartner warns that both IBM and Oracle have work to do if they want to remain leaders. Odd to think you could have a solution sector with no leaders, isn't it?

 

In particular, Gartner isn't too impressed by either's support of data stewards, those (usually) non-IT point people who coordinate and mediate data governance.

 

Andrew White, the research vice president who authored the report, told TechTarget that Software AG is among the newcomers to watch in this space because of its process-oriented approach to MDM.

 

"Despite the name, master data management is actually more about the business process than it is about the data," he told TechTarget.

 

Gartner says several MDM vendors will look to capitalize on the Big Data trend this year. It also notes that MDM support for social network information will be a hot topic.

 

Forrester isn't so sure that companies are that interested in merging MDM with Big Data.

 

"According to our MDM survey, only 9 percent have big data requirements or implications on their MDM road maps, while 72 percent have not gotten there yet or are not considering it," Forrester analyst Rob Karel wrote in a recent prediction piece for Information Management. "Big data is absolutely big, but right now the experimentation with it lives with most organization's BI and advanced analytics function and has not yet evolved into the enterprise architecture-led cross-enterprise capability where many MDM initiatives reside."



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