I just happened to receive notice today in my inbox of a Webinar on master data management (MDM) and SOA. Normally, I save these announcements for Friday's integration news round-up, but the event is scheduled for this Thursday, March 20, at 11 a.m. ET.
This event caught my eye for a couple of reasons.
First -- though perhaps not the best reason -- it's like a meeting of the products on opposite sides of the "peak of inflated expectations" on the famous Gartner hype cycle: Master data management is on its way up and SOA ... well, I suspect SOA may be headed for the trough of disillusionment. I know I'm feeling pretty disillusioned since I learned people can't even agree on a definition for the "service" in SOA. But I won't go there ... for now.
Second, both SOA and MDM involve, in one way or another, integration -- so I can't help but wonder what happens when you marry the two, which is precisely what the event promises to discuss.
Third, MDM is all about the data and, as regular readers know, SOA has data "issues," whether you're talking data integration or data services. So, it'll be interesting to see how the two even fit together. The promo e-mail entices with this bit of marketing:
"More than just the latest three-letter acronym, SOA case studies demonstrate that in order to be successful, you must spend time on the data contents of all those messages flying around your ESB or EAI infrastructure (hint: it's not just web services!). Conversely, MDM isn't just the latest trend. ... Combined, MDM and SOA provide the best of best worlds and increase your chance of succeeding with an enterprise-wide future data architecture."
Marty Moseley, the CTO of Initiate Systems, is the presenter in this event, which is the latest in an ongoing vendor-sponsored MDM University Webinar Sessions. You'll need to select the presentation and fill out a basic form to preregister. After submitting the form, you'll gain access to the previous presentations, which are available for on-demand viewing.
One thing that SOA and MDM do have in common: Neither are supposed to be tied to specific technologies or vendors. While that's well-publicized with SOA, it's perhaps not so often said about MDM.
If you're just starting an MDM initiative, you might want to check out my February interview with Rob Karel, a Forrester Research principal analyst specializing in master data management (MDM) and data integration.
Karel explains what you need to know about MDM and what you should do before you talk to vendors about specific solutions, including this list of questions you should answer before you talk to vendors:
Karel also walks through the MDM adoption steps you should take - assuming you want a solution that fits your needs, rather than just buying what a vendor offers. Given that Thursday's MDM/SOA Webinar is vendor-sponsored, the Q&A with Karel might be a useful pre-event read.