The big integration chatter today is all about Salesforce.com's announcement yesterday of Salesforce to Salesforce, a portal that lets Salesforce users share CRM-level (customer relationship management), information. Essentially, we're talking about data integration as a subscription service -- your CRM data shared with a business partner at the click of a button and a $1,200 per year per connection, assuming, of course, that both companies are Salesforce.com customers.
And as of December, one million companies are customers.
An eWEEK article points out that this makes Salesforce.com a Web 2.0 solution. I'd say it takes Web 2.0 to a whole new level - useful. The service allows companies to share information, such as job openings and sales leads, but it also allows them to keep records in sync by subscribing to updates. eWEEK, which covered a demonstration of the new tool, describes Salesforce to Salesforce as a portal that lets users invite other companies to connect and share data.
While it's compatible with any version of Salesforce, only customers who have the Platform, Enterprise or Ultimate edition can initiate a data-exchange connection, according to Computerworld.
Dell, by the way, partnered with Salesforce.com to build the behind-the-scenes technology supporting the portal.
People keep pointing out that Salesforce.com is about to face competition from Microsoft, which announced last month Titan, its CRM 4.0 release and foray into the on-demand platform market, and SAP, which plans a similar offering.
Given Salesforce's hefty lead in this market, as well as its reputation and market-savvy innovations, I'd hate to bet against it. Certainly, with this type of news and articles like this one on Linux World, the future's looking good for Salesforce.com, but grim for traditional CRMs.