Amazon Web Services: The Cautionary Tales

Loraine Lawson
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Seven Steps to a Successful ERP or CRM Launch

Keep your project team on track.

When it comes to integration, Scribe doesn't try to be all connectors to all things. It's long been focused on the CRM and ERP space, so when it entered the cloud last year with Scribe Online, it focused on its strength: integrating CRM systems.


That's no small thing, since CRM is the gateway app for experimenting with cloud computing.


This week, the cloud added another cloud-based option: Scribe Online Synchronization Service, which extends the integration into other enterprise applications. In other words, you can use it to synchronize your customer data across the enterprise, says Scribe.


If you think that sounds like something you'd traditionally need middleware to do, you're right - and that's exactly what Scribe's president and CEO, Lou Guercia, points out in the press release.


"Until now, integration products have been either too basic or too complex," Guercia's quoted as saying. "Scribe Online Synchronization Services provides the benefits of integration without the complexity, training requirements, and expense of traditional middleware."


Of course, there are a few footnotes to that. Like most cloud-based integration, it's limited by the applications you can integrate, although it does provide a connector development kit, so third parties (hullo, systems integrators!) can develop other connectors, both in the cloud or on-premise.


As it stands now, Scribe Online SYS has connectors for:


  • Microsoft Dynamics CRM - whether in the cloud, hosted or on-premise (a long-time strength for Scribe)
  • Salesforce
  • Microsoft SQL Server

The company also plans to introduce OLE DB and ODBC connections, as well as a text connector for working with CSV and other text files, according to Guercia.


Dana Gardner (@Dana_Gardner), principal analyst at Interarbor Solutions, says it's a smart play since CRM and cloud solutions are both expanding markets.


"Many companies I speak with are looking to pull appropriate and relevant data in near real-time from many internal systems of record to augment the full picture of customers," Gardner writes in an IT-Director review of Scribe SYS. "They are looking to their CRM systems as the meta data repository of such integrated views. And now they want to bring in more data from more sources, including those outside their four walls."


He also likes that it's a hybrid approach that works between what you have on-premise and in the cloud. Gardner notes that the interface is drag-and-drop, so it's easy for business users to handle integration without IT, potentially off-loading some of those SLJs .


I asked Scribe about the latency on the synchronization. It supports both immediate and schedule batch integration. Most customers use it for batch process synchronization.


Scribe is also starting a special program for those third-party integrators out there. It's called SPARK, and the goal is to provide a way for channel partners, systems integrators, VARS, business consultants and SaaS solutions to offer more endpoints with ScribeOnline.


It's not unusual to have cloud-based integration solutions offer some sort of connectors marketplace, though I don't know that I've ever seen it so specifically targeted as a way for third-party integrators to compete in the cloud. It makes sense, however, when you consider Scribe has over 900 partners.

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