As 2006 came to a close, an article in DM Review focused on whether master data management (MDM) is a contender for big-time enterprise-wide status, like ERP and CRM. (IDC projects a $10 billion market for MDM by the close of the decade.) Based on years of experience dealing with very large corporations, we think the answer is a very obvious yes. The reason is partly because there really are good business reasons for MDM, and partly because the corporate mentality is strongly predisposed to consistency.
MDM appears to be inevitable, and that's the scary part for IT groups who will be charged with the implementation. Everybody knows the risks of big bang implementations, although some argue that MDM is different because it gives business units responsibility for maintaining clean data.
Others hold that big bang failures are inevitable, and counsel a gradual approach to MDM, starting with data silos where data compatibility will deliver immediate business benefits.