Companies are using all sorts of measures to verify transactions. It's no longer enough to have a password and a log-in. You may have to offer an additional pass code, typed in on a virtual keyboard, answer a few security questions and then verify that you're a real person by typing in an encoded phrase or alpha-numerical pattern.
Yet none of these measures really ensures a company that I'm me.
There's now a way to bypass the computer keyboard entirely, according to Technology Review: Voice Pay, a new service that uses biometric voice analysis for authentication. Voice Pay is so confident in its authentication methods, it' s guaranteeing all payments. Talk about putting your money where your mouth is!
Voice Pay is built on Voice Vault's software, which can analyze "117 different parameters from the user's voice" to create a unique profile of the vocal tract, according to Technology Review.
You can use Voice Pay while shopping online - it will verify by calling whatever phone number you've registered with the company - or you can use it to buy items via your cell phone.