I'm a bit of an techie groupie. So when I get to talk to somebody like Sandy Carter, a smart, savvy IBM VP, about Web 2.0 -- well, I really love my job.
Carter's official title is "vice president of SOA & Websphere Strategy Channels and Marketing." She's fluent in eight programming languages and author of "The New Language of Business: SOA & Web 2.0."
She acknowledge that marketing had to bear some of the responsibility for the backlash, but she added that IBM has found some interesting, innovative uses for Web 2.0 technologies. She insisted Web 2.0 will prove worthwhile, particularly as it's married to SOA.
Shortly after that conversation, I ran across a Technology Review article explaining how IBM is applying social networking to data visualization. The result is a site called Many Eyes, which allows users to share their visualizations and analysis, the same way they might share photos on flicker.
Though Many Eyes is still in the alpha version, it's already attracted a following, oddly enough, among Christian bloggers, who are using it to visualize Biblical statistics and relationships. Nutritionists and professors are also among the early users experimenting with Many Eyes.
Of course, IBM is watching these experiments carefully. Ultimately, this will be applied to business, one way or another. If you're feeling generous with your time, why not follow the tutorial and try a few experimental visualizations for your own organization?