I must admit: I'm a bit befuddled as to how brick-and-mortar businesses are going to use Enterprise Web 2.0 technologies. I mean, Web 2.0 is just so darn personal and free spirited.
Frankly, I think a lot of people have more questions than answers when it comes to Enterprise Web 2.0. To help out - and possibly garner some new business - Nexaweb is holding a series of eConferences - one track for executive managers and a separate track for developers - on Web 2.0.
Nexaweb sells an Enterprise Web 2.0 applications platform. Sometimes, these free Web events are just a sales pitch, but from the speakers' lineup, I think the series will offer a lot of substance for two reasons. First, each eConference features an industry expert from another company - including Forrester researcher Ron Rogowski. Second, the Nexaweb representatives aren't PR or sales guys, but the company's chief architect, senior solution architect and chief operating officer.
Each track includes three one-hour eConferences. The eConferences begin at 2 p.m., ET or 11 a.m. PT, and include a Q&A. Here's the lineup for the Executives track:
Aug. 30, 2007. Addresses how IT organizations can use mashups in the enterprise to solve real-world business problems and features Kapow Technologies' CTO Stefan Andreasen and Nexaweb's chief architect Bob Buffone.
Sept. 6, 2007. The seminar will focus on security questions, including how you can create secure, browser-based applications for online, remote and mobile users. Featured speakers are Adam Vincent, senior solution architect at Layer 7 Technologies, and Steve Hansen, senior solution architect at Nexaweb.
Sept. 20, 2007. According to Nexaweb's press release, Global 2000 companies are reusing an average of 60 percent of their code to build Web applications that reduce network traffic by 90 percent, and are doing it four times faster than traditional development methods. This seminar looks beyond the obvious usage of Enterprise Web 2.0 and discusses how it can help streamline application integration for end users and create real business value. There'll be a discussion on how Enterprise Web 2.0 allowed one business unit to leverage the UI components and data services of another to deploy a composite application. This event features Forrester Research analyst Ron Rogowski, Torry Harris' North American country manager Thiru Sivasubramanian, and Nexaweb's COO David McFarlane.
The Developer track begins on Aug. 21 and includes the following sessions: