How to Sell Senior Management on a Data Warehouse
The real benefits of data warehousing are indirect: the ability for your company to make better, faster decisions that will save money and increase revenue.
Dear CIO: I shouldn't have to convince you that dirty data is a huge issue for most companies, most likely including your own. No, the real question isn't whether you need data quality, but rather what you're going do to improve data quality.
But if you want a few figures to chew on, try these:
I could go on and on (which, now that I mention, I have done), but you get the idea: Dirty data, bad. Data quality, needed.
The full article goes into more detail, of course, but this is only a tips list and not meant to be comprehensive.
Certainly, there are other, more detailed paths to data quality, whether that's by establishing a competency center or starting a pilot project in the area of greatest need.
But what if you really don't have a lot of time, staff or money to devote to data quality? Is there one, small baby step you can take to improve your data today, without committing to a larger project?
Fix your data collection forms, advises Data Quality Pro founder and community leader Dylan Jones.
"If I had a limited amount of cash (and most fledgling data quality initiatives fall into this category let's face it), I would sink my pot of cash into improving the most frequently accessed forms that your customers or data entry workers use to enter data," Jones wrote recently. "Identify some simple, quick wins to enable mistake-proofing by making them clear, concise, clever and co-operative."
It's a baby step, to be sure, but even small steps will eventually get you there.