Phil Wainewright raises an integration point worth pondering in recent ebizQ post. He notes that while the cloud should make it easy to take a process-first approach to integration, most of the Saas solutions offered by U.S. vendors take a data-first approach to integration.
Why does it matter? Well, as Wainewright states, integration that focuses on process "focuses on the desired business result and integrates processes at the same time as the underlying data within them," thus data integration becomes "a means to an end rather than as an end in itself."
Wainewright writes the Software as Services blog for ZDNet, but he's also the CEO of a Procullux Ventures, a strategic consulting company that helps ISVs and other companies with SaaS. His strategic focus comes through in this post, I think: He raises several points in this article that question whether vendors are just re-creating their enterprise solutions for the cloud, mistakes and all.
Interestingly, vendors outside the United States are taking a more process-focused route, according to Wainewright, and he discusses several-including a new French startup called RunMyProcess.
I suspect, however, that U.S. SaaS integration vendors will have a rebuttal to a few things Wainewright says. For instance, he says RunMyProcess is the first pure-play vendor that he's aware of, but Boomi says it's a pure-play SaaS integration provider.
Still, overall, I think he's raising a valid question.