As If the iPhone Hoopla Wasn't Enough ...

Loraine Lawson

Frankly, I'm glad the iPhone is out and we can move on to other things. I mean, for nearly a month, everywhere I looked it was "iPhone this" and "iPhone that." I don't know about you, but I was just plain sick of it. Especially since I'm too much of a tightwad to buy one, even if I do desperately, secretly covet it. (I only have an iPod because my husband won one.)

 

So, you can imagine how annoyed I am to see this headline in this weeks's New Scientist: Apple may have Nano-based phone planned

 

Here we go again.

 

As the headline suggests, the word is that Apple plans to release another, cheaper phone, this time based on the ultra-thin Nano iPod. And this rumor seems to have roots: It's from a report issued by Taiwan-based analyst Kevin Chang, who works for JP Morgan. Chang quotes anonymous sources in the Apple supply channel, plus cites an application filed with the U.S. Patent and Trademark office.

 

The article includes a link to the patent. (And, just as a side note, Google has a patent search if you should ever need to find a patent for, say, an iPod Nano or Weight Watchers' points system or whatever.)


 

OK. Fine.

 

But then, yesterday, there was this headline in Australia's The Age: iPhone Nano rumours quashed

 

Apparently, three of Chang's co-workers disagreed with his assessment, particularly of the patent filing. They believe instead of a Nano iPhone, the next Apple product will be a 3G version of the iPhone, which they predict will come out in the first half of 2008. Then, "inevitably," there will be a cheaper version of the iPhone. But first another expensive, 3G version.

 

Uh, great?

 

Either way, we're stuck with more hype. In one scenario, the hype lasts about one year. In another, it could be stretched out to two years, or one year per phone.

 

Further, this suggests the iPhone is not going to fizzle out and disappear. I've seen counts that put iPhone sales thus far at 400,000 to 1 million. Most fall somewhere in between, at around 700,000. That's a lot of phones, which means a healthy percentage will likely try to tap into your IT systems.

 

Now just imagine when there's a cheaper model available.

 

That's a lot of phones to keep off your network. Although I wonder if a Nano-based iPhone would have the capacity to present any real problem, I still suggest you start planning now.



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