Social Media: Where's the Strategy?
While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.
Wikipedia is a good, quick way to obtain or provide information, but it takes effort and careful adherence to certain standards by the user community to make that information reliable and of high quality. Vanderbilt University encourages the use of Wikipedia to keep information about university mission, history, programs and events up-to-date and accurate. The University also provides best practices to guide contributors when adding entries to the popular online encyclopedia, especially when writing or editing entries pertaining to the institution, its departments and related organizations.
The Knowledge Network continues to expand its offerings when it comes to best-practices documents and policy templates that aim to keep interactions through social media channels consistent, appropriate and in line with organizational standards. As an IT manager or other decision-maker, you can customize these documents to create policies that fit your needs and environment.
Check out these policy templates provided by Vanderbilt University and other academic institutions: