Webtrends Shares 'Code of Ethics' for Social Media Participation

John Storts
Slide Show

Eight Tips for Creating a Social Media Policy

A list of points that you should consider while crafting your company's social media policy.

Web analytics firm Webtrends uses social networking sites and technologies to interact with employees, customers and prospective clients. To keep this interaction meaningful, truthful and legal, the company created the Social Media Guidelines document to encourage best practices when engaging with others through blogs or via sites like Facebook and Twitter.


The company's guidelines also address how user comments posted to Webtrends-related sites or online accounts will be handled. Having an explicit policy on how comments are treated seems to be a growing trend in the online community, given how offensive and purposefully off-topic many unmoderated comment sections have become. Overall, these best practices focus on keeping communication accurate, prompt and in keeping with general business conduct.


Use this document as a template in crafting rules for your company's social networking efforts. For more on how other businesses, academic institutions and organizations approach social media, take a look at these popular social media policies:


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