Vanderbilt University Worksheet Helps You Create a Social Media Strategy

John Storts
Slide Show

Why Half of All Social Media Initiatives Fail

Avoid these 10 social media pitfalls.

Before you create a fan page for your organization or craft that first tweet to share with the Twitterverse, you should create a strategy for using social networking tools. Planning ahead helps you keep your interactions with others-be they fans, friends, customers or clients-meaningful, consistent, appropriate and in compliance with organizational standards. They can keep these communiques in line with governmental rules, too.


This kind of proactive thinking surely guided Vanderbilt University to create the "Social Media Strategy Worksheet." Rather than rushing onto the Web 2.0 scene, the University developed this tool so that major decisions are made before establishing pages and profiles.


The worksheet can help your organization or department identify and answer important questions and develop an organized, unified approach to using sites like Facebook, YouTube and Flickr. It covers eight criteria from which you can create a framework that helps you:

  • Designate social media team members.
  • Define the goals of participation.
  • Determine how success will be measured.
  • Identify the kind of content to provide to your audience.


Once your strategy is in place, these resources can help you use specific social media effectively:

Colorado State University Facebook Best Practices

Colorado State University YouTube Best Practices

Vanderbilt University Wikipedia Best Practices

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