Vanderbilt University Offers Guidelines for Getting Started in Social Media

John Storts
Slide Show

Social Media: Where's the Strategy?

While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.

Over the last few weeks, Vanderbilt University has contributed several policy templates and best practices documents pertaining to use of IT resources and social media sites. Rounding out their roster of policies from their Social Media Handbook, their guidelines for getting started in social media offers tips on the very first steps that should be taken before accounts and profiles are created on networking sites. These steps include:

  • Getting management approval
  • Defining goals
  • Selecting a coordinator to maintain and monitor social media sites


This document is the perfect to companion to their "Social Media Strategy Worksheet" and "Best Practices for a Successful Social Media Presence" documents. After approvals are obtained, goals are defined and participants are identified in the initial planning stages, these two documents help with the development of "rules of engagement" for social media efforts and encourage meaningful, appropriate interaction.

More Social Media Tools from the Knowledge Network

Sample Social Networking Policy

Colorado State University Best Practices in Social Media

Corporate Facebook Account Policy

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