Concise and to the point, Info-Tech Research Group's "Social Media Opportunity Assessment Tool" provides a focused jumping-off point for social media resource allocation decisions. As the head honcho, all that is required of you is that you answer a series of 15 questions pertaining to your organization.
Based on your answers, the Excel-based tool evaluates the potential benefits of putting a social media initiative in place. The "Questionnaire" worksheet allows you to provide exacting evaluation criteria, like:
Once you've filled out your information, the "Results" worksheet scores your responses with regard to three areas: marketing, sales and service. Within those categories, the tool outlines opportunity areas, including:
After digesting the scores, you can get down to work on maximizing the success of your media efforts.