Using Social Media to Achieve Your Business Goals

John Storts
Slide Show

Best Practices for Securely Leveraging Social Networking Sites in Business Processes

Concise and to the point, Info-Tech Research Group's "Social Media Opportunity Assessment Tool" provides a focused jumping-off point for social media resource allocation decisions. As the head honcho, all that is required of you is that you answer a series of 15 questions pertaining to your organization.


Based on your answers, the Excel-based tool evaluates the potential benefits of putting a social media initiative in place. The "Questionnaire" worksheet allows you to provide exacting evaluation criteria, like:

  • Branding considerations
  • Basic customer profile
  • Customer service strategy


Once you've filled out your information, the "Results" worksheet scores your responses with regard to three areas: marketing, sales and service. Within those categories, the tool outlines opportunity areas, including:

  • Building a positive brand image
  • Increasing revenue
  • Customer acquisition


After digesting the scores, you can get down to work on maximizing the success of your media efforts.

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