'Twitterville' Full of Generosity

Patrick Avery

You might find some of the most generous people in the world on Twitter, "Twitterville" author Shel Israel says. In the introduction to his book, he says that Twitter is shaped by a "cult of generosity." In part one of an interview I conducted with Shel recently, he further explained that comment.


"In social media, in general, but particularly in Twitter, the people in companies that are emerging to be the most influential and getting the most in return back are the companies and people that are most generous. By generous, I mean they give information, they take time to answer individual questions, they point to other companies, other people, and other sources of information that might be useful to the people that follow them."


In fact, Israel says that competing companies that good-mouth their competitors on Twitter are often seen as thought leaders and the creators of discussion on important issues.


For an excerpt of the "Twitterville" introduction, head over to IT Business Edge's Knowledge Network. You will also find excerpts from two other books with a Twitter focus.


Twitter for Dummies Excerpt

All A Twitter Excerpt


Also, stay tuned for part two of the Shel Israel interview.

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