Twittered Out?

Patrick Avery

Millions of people flocked to the social networking service Twitter when Oprah Winfrey announced that she started a Twitter feed on April 17. The number of U.S. visitors to Twitter increased 24 percent the day Oprah first "tweeted" live on her show. Approximately 37 percent of visits to Twitter.com on the 17th were from new users, as opposed to returning visitors.

 

This news might normally indicate a Twitter resurgence, but a report by Nielsen Online suggests more than 60 percent of Twitter users dropped the service within a month of joining, Reuters reports. The story says that pre-Oprah, its retention rate was only about 30 percent.

 

Is Twitter no longer cool?

 

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