Social Media: Measure, Monitor and Mean It
Highlights and suggestions from Burson-Marsteller's Global Social Media Check-up.
With six million followers, Nikon Shill/actor Ashton Kutcher is undeniably one of the most influential users of Twitter's microblogging service. In fact, as TNW reported, a single Kutcher tweet can generate a lot of interest in his followers, as was the case when one of his tweeted links lead to more than 13,000 hits in only five hours for a demo video produced by Grumo Media. That's social media marketing power.
But you don't have to be famous to be a successful member of the Twitterverse. To make the most out of the opportunities to connect and interact with people, whether they are prospective business clients, patients or alumni, you need to:
If you approach social media tools like Twitter with a well-developed idea of why you should put it to work for you, a detailed plan of action, rules for engagement and the goal of providing frequent, meaningful and reciprocated interactions, you are far more likely to create a valuable presence that will grow in influence.