'Social Web Employee Policy' Offers Guiding Principles for a Successful Web Presence

John Storts

Businesses, academic institutions and other organizations increasingly rely on social media to communicate, promote and extend their identities in the online world. When it comes to embracing the potential of social networking tools to build better business relationships, customer-experience solution provider RightNow Technologies offers a clear statement of the company's position:

Contributing to online communities by blogging, wiki posting, participating in forums, etc., is a good way to extend our mission. We believe participation in online discourse through the social web can empower us as global professionals, innovators and citizens. Therefore, it is in RightNow's interest, and in each employee's own interest, to be aware of and participate in this sphere of information, interaction and idea exchange.
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Five Best Practices on Social Media Use

Pointers on setting acceptable use policies for your employees' social media habit while they are at work.

With the goal of realizing this potential in mind, the company created the "Social Web Employee Policy." This policy describes the "rules for engagement" and responsibilities of employees who use social media tools and sites to interact with others on behalf of the company. Use this policy as a template to create your own organizational guidelines. Keep your Web 2.0 interactions meaningful, truthful and legal.


Check out these sample social media policies and templates from other Knowledge Network contributors:

Guidelines for Social Media

Top 10 Guidelines for Social Media Participation

Sample Social Networking Policy

Social Media Policy and Procedures Template

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