If you have thought leaders, also known as subject matter experts (SMEs), in your company, they have likely taken to Twitter, Wordpress, Facebook and other social media to share their knowledge, experience and opinions. Generally, this is a good thing for all involved, as both the employee and the company gain value and brand mileage.
However, the company should set forth some basic rules and guidelines for social "conversations" outside of the organizational bounds. Establishing those guidelines is the aim of Info-Tech's "Blogging and Microblogging Guidelines Template," available for download here in the IT Downloads library.
The short-but-effective template can be quickly customized to suit the needs of your company and includes sections on:
Using this template, you can save the company from brand or reputational damage, as well as support your SMEs in their collaborative efforts.