Social Media: Are You Doing It Wrong?

John Storts
Slide Show

Too Much Social Media Information

IT organizations are behind in their ability to police social media information.

Many companies and organizations experienced growing pains when making first forays into social media, both in terms of personal and business use. Employees revealed too much information on sites like Facebook, Twitter and LinkedIn, causing stock price drops and other problems; downloaded malware; damaged brands and reputations; and violated company rules (think personal use of company equipment) and federal policies (think HIPAA). Organizations also struggled with utilizing social tools to attract customers and clients.


The IT Downloads library offers several valuable policy-oriented tools to reduce the risks of social media use:

  • Social Media Policy - This sample policy from a PR agency is right for your company if you want your employees to embrace social media, but to do so in a manner that's beneficial to the company.
  • Social Media Policy and Procedures Template - This editable template contains highlights to help you customize it to your firm's needs for a simple, common-sense policy governing employees' social media presence.
  • Social Networking Policy PowerPoint - This set of quick guidelines will help you set appropriate personal use of social media for your employees while at work, in addition to defining the public persona they create to represent the company.


When it comes to using social media channels to expand your customer and client reach, IT Downloads can help you there, too. From creating a business plan to finding high-quality candidates to spearhead your internal and customer-facing social initiatives, download these resources to make the right decisions:

Add Comment      Leave a comment on this blog post
Mar 9, 2012 1:48 AM Shannon Soren Shannon Soren  says:

Great post. The additional social media link resources are helpful as well.

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May 4, 2012 12:04 PM Website Live Support Website Live Support  says:

This is really an interesting post. Social media policies and procedure was not clear to me before reading this post. I am thankful for this informative post. Now I will totally change my procedure and follow your instructions to get the maximum benefit.


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