Quick-start Social Media Projects with a Business Plan

John Storts
Slide Show

Social Media: Where's the Strategy?

While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.

Info-Tech Research Group's Social Media Business Plan Templatehelps you quickly develop a living social media business plan for your business. Since you'll likely be building the business plan while concurrently hammering out a social media strategy, you should also create some rules and guidelines for how social networking tools will be used to further your organizational goals, who'll be responsible for using them, and do's and don'ts for governing interactions with customers, clients, followers and fans.


Designed for both an IT and business audience, the plan you create from this template can be used for initial project scoping and reused as new customer projects and strategies are defined. Useful for identifying roles and responsibilities, the template gives you a framework from which you can outline:

  • Opportunity assessments
  • Project risks
  • Technology investments


Hit the ground running on your social media projects and increase project effectiveness by making a clear and comprehensive business plan.


More Social Media Tools

'Social Media Marketing All-In-One for Dummies' Excerpt

Vanderbilt University Best Practices for a Successful Social Media Presence

Social Media Policy and Procedures Template

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