If you are looking to social networking to boost your business, take a long, hard look before you proceed. That's the consensus among experts counseling companies seeking to get involved in social networking, IT Business Edge contributor Carl Weinschenk writes in his blog.
Smarter Technology's Eric Lundquist says goals and effective means of measuring progress must be established. Internal advocates, such as people who are familiar with social networking tools from their non-business lives, should be used. Tools must be chosen carefully and, finally, innovation should be encouraged and embraced-when it makes sense.
Julie Freeman, the president of The Internal Association of Business Communicators, says you should listen to what is being said about the company by folks using social networking sites before launching the project. And, a big don't is to start social networking simply because it is the trendy thing to do.
Here are some social networking resources in the Knowledge Network. Take a look at these before creating your own policies.