Seven Truths About Social Media
There is no set template or formula to creating a social media strategy; the correct approach depends very much on the products and services sold by your company, as well as your objectives.
Vanderbilt University uploaded new policies to the this week. These policies express the university's stance on electronic communication via institutional IT resources and define what is (and isn't) acceptable use. A best-practices document is also included to help those representing the university on social media channels such as YouTube, Flickr and Facebook.
Other academic institutions, organizations and businesses can use these documents as templates for developing customized policies:
- Electronic Communications and Information Technology Policy provides guidance for the appropriate use of information technology resources by Vanderbilt staff members to ensure that these systems are used in an appropriate, productive and lawful manner in accordance with all other Vanderbilt policies. The policy includes staff member responsibilities regarding security of information, guidelines for communications outside of one's area of responsibility and the university's rights with respect to electronic communications transmitted via university systems.
- Information Technology Resources Acceptable Use Policy establishes clear policies that guide how community members may use the university's information technology resources. This Acceptable Use Policy (AUP) communicates the respective policies associated with various roles in the Vanderbilt community, including students, faculty, staff or other authorized users.
- Best Practices for a Successful Social Media Presence provides general recommendations on how to successfully represent the institution when creating content using social media. The number one rule? "Be respectful."
If you are an IT professional in charge of creating similar policies for your organization, don't think you have to go it alone! Use our contributors' templates to get moving quickly.