IT Business Edge's Ann All recently spoke with Lisa Orrell, author of the book "Millennials Incorporated" and a speaker and consultant hired by well-known organizations to educate their executive leaders and management teams on how to better recruit, manage and retain millennial talent.
Orrell says that even in the down economy, millennials have been able to get jobs in the technology sector. She has worked with one company in particular, Brocade Communications, on managing millennial employees.
That's a company that got front-page coverage in the Silicon Valley Business Journal for its efforts recruiting millennial talent. They realized they were top-heavy in age. The vast majority of their work force was over 40. The CEO looked at it, and went, 'Holy smokes, if we don't start bringing in some fresh blood, our company is going to have a hard time sustaining its growth.' In the Bay Area, they are competing against what I'd call sexier brands like Yahoo and Google, so they wanted to be very aggressive about it. Not a lot of college students even knew about Brocade. So they had to position themselves as a millennial-friendly place to work with lots of future growth opportunities.
An excerpt of Orrell's book has been uploaded to the Knowledge Network. The excerpt comes from Chapter 12, which seeks to answer the question, "Why are millennial professionals such a hot commodity?" The excerpt also includes the introduction to the book.