IT managers looking for a way to keep social media use within corporate standards and "on message" have come to the right place. IT Business Edge and the Knowledge Network continue to expand on a wide selection of tools and a broad body of information collected to help you make the right decisions.
When it comes to tools, policy templates and book excerpts on the subject, these items posted to our Documents wiki have been popular:
Provided by partner Toolkit Cafe, this Social Networking Policy PowerPoint presentation explains a sample social networking policy of a company and covers various social tools and what is or is not allowed when using them.
The Greteman Group, a branding, advertising, PR and marketing agency based in Wichita, Kansas, posted their own policy document in an effort to give employees guidance on how to use and embrace online social media and, at the same time, bring value to the company.
Author Tee Morris' book covers the nuts and bolts of the Twitter social networking and micro-blogging service, from beginner tasks like setting up an account to using Twitter to make connections, exchange great ideas and uncover hard-to-find resources.
If you are looking for analysis and commentary about the successess and failures of corporate social media adoption, these IT Business Edge articles and interviews "dig in" to the heart of social networking matters:
Why do companies use social media? To drive sales, of course. That's what drives most parts of a business. But do increased sales follow engagement? That's the question IT Business Edge editor Ann All asks in a recent blog post.
Patrick Avery spoke with Shel Israel, author of "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods" about Twitter's role in business and the return companies can see from being generous with Twitter followers.
Wired's Eliot Van Buskirk reminded the world once again that Facebook CEO Mark Zuckerberg doesn't put much stock in privacy. The issue came up again when New York Times tech blogger Nick Bilton tweeted the gist of a conversation he had with an unnamed Facebook employee regarding Zuckerberg's personal stance on privacy.
ITBE's Lora Bentley finds nothing shocking in this new "revelation" and wisely quotes BigFix CTO Amrit Williams, who says:
[A] prudently paranoid person would assume that they have no privacy and conduct themselves accordingly.
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