The lack of vetting and proofreading of Twitter posts is causing considerable risk to businesses, says Craig Carpenter, vice president of marketing for information-management company Recommind. IT Business Edge editor Susan Hall recently spoke with Carpenter about these risks.
"(Twitter is) such a rapid means of communication, things can get lost or misconstrued. Context can be lost and, by its nature, things are often ambiguous. If there are two different interpretations of things, often times we chose the more negative of the two, for whatever reason. Maybe we're all closet cynics."
Carpenter says he expects companies to rein in Twitter use. At a minimum, he says, companies should have a policy that says no one can use Twitter for business purposes, or these groups of people can, but here are the guidelines that they use.
For those wanting help building a social media policy, the Knowledge Network has several resources, templates and sample policies available.
For those wanting to utilize Twitter in the workplace, despite the risks, take a look at these book excerpts discussing acceptable Twitter business use.