Is Twitter Risky Business?

Patrick Avery

The lack of vetting and proofreading of Twitter posts is causing considerable risk to businesses, says Craig Carpenter, vice president of marketing for information-management company Recommind. IT Business Edge editor Susan Hall recently spoke with Carpenter about these risks.


"(Twitter is) such a rapid means of communication, things can get lost or misconstrued. Context can be lost and, by its nature, things are often ambiguous. If there are two different interpretations of things, often times we chose the more negative of the two, for whatever reason. Maybe we're all closet cynics."


Carpenter says he expects companies to rein in Twitter use. At a minimum, he says, companies should have a policy that says no one can use Twitter for business purposes, or these groups of people can, but here are the guidelines that they use.


For those wanting help building a social media policy, the Knowledge Network has several resources, templates and sample policies available.


The Greteman Group's Social Media Policy

Social Networking Policy PowerPoint

Sample Social Networking Policy


For those wanting to utilize Twitter in the workplace, despite the risks, take a look at these book excerpts discussing acceptable Twitter business use.


Twitter for Dummies Excerpt

All A Twitter Excerpt

Add Comment      Leave a comment on this blog post
Sep 15, 2009 1:12 AM Margaret Margaret  says:

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



Post a comment





(Maximum characters: 1200). You have 1200 characters left.




Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.