Get Your Social Media Business Plan Off to a Quick Start

John Storts
Slide Show

Social Media: Where's the Strategy?

While corporate participation in social media is increasing, many companies still do not have a strategic plan for its use.

If your organization is in the early planning stages when it comes to figuring out how best to use social media tools to your advantage, Info-Tech Research Group's Social Media Business Plan Template can help you quickly get social media projects up and running.


Intended for both an IT and business audience, the template helps you build a business plan that can be used for project scoping at the outset and reused in the future as you take on more customer projects.


Put the template to work for you by using it to create a framework that identifies:

  • Roles and responsibilities
  • Opportunities for achieving ROI on social media projects
  • Risks that may accompany using social media for business purposes
  • Project recommendations
  • Technology investments that need to be made in order to support projects


More from the Knowledge Network

Social Media Guidelines

Social Networking Policy PowerPoint

'The New Influencers' Excerpt

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