Microsoft Outlook received a Web 2.0-focused revamp last year with the release of Outlook Social Connector. The initial version of the plugin, designed to sync social networking content with Outlook contacts, integrated with LinkedIn (a smart, if limited, first step) with promises of adding support for more networks in the future.
Today, according to Mashable.com, Microsoft will make good on those promises by announcing that Facebook and Windows Live Messenger have also been integrated into their popular e-mail and personal information management application. The goal is to bring the news and status feeds of these social media tools to Outlook users' inboxes, providing potentially business-critical information in real time and enhanced interactions with contacts.
Business communication is getting well acquainted with Web 2.0 tech as companies like Microsoft adapt desktop offerings to take advantage of the growing influence of social technologies. As these technologies increasingly become intertwined with applications like those for e-mail, the importance of having policies in place to keep communication on-message and appropriate grows.
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