Facebook is more than messaging old friends, posting pictures of your family and playing a game of Scramble. Companies and organizations are using this social networking site as a marketing and networking tool. To get started on developing these applications, take a look at an excerpt from "Building Facebook Applications For Dummies," which is available in the Knowledge Network.
The Knowledge Network also has other resources that focus on getting the most from social networking. Here are two book excerpts that specifically address Facebook:
Author Clara Shih is an author, blogger, and entrepreneur who created Faceconnector (initially Faceforce), one of the first business applications on Facebook. The book includes examples of how real companies are succeeding at sourcing leads and engaging customers on Facebook.
Author Paul Gillin's book offers strategies for organizations to leverage these new Internet-based social-media outlets. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the Internet and restructuring marketing expectations also are discussed.